I don’t care if you read this.
Desperation is a stinky cologne. And believe me; your clients will want to leave the room.
The majority of sales professionals have not mastered, learned, or even heard about the most powerful tool already in their sales arsenal. It’s not in your product. It’s not in the speed of service. It’s in your ability to say one word.
No.
To want what we cannot have is basic human nature. It cannot be unlearned. If you’ve ever watched two children play, you’...