At Lead Research Group, we're constantly asked how a client can track inbound calls on a traditional media campaign (radio, television, print, etc.). While we can have an amazing array of tracking tools for on-line advertising campaigns, most people don't understand we can build solutions that help bridge the gap between on-line versus off-line advertising.
By utilizing a call tracking service/software you can track not only a variety of toll-free (or local) telephone numbers, but also tie the...