Using Deceptive Titles Leaves Unhappy Visitors

Watch what you put in your headlines.

It’s really simple to write headlines that will get click-throughs on your RSS reader. It’s easy to write a tweet that through misdirection will get a click. It’s even easy to get someone to open your email (10,000 FREE SALES LEADS!) and perhaps to pardon you for your spam.

Is it better to annoy people, but get a click anyway? Or is it better to only reach those who actually care about your offer?

The proliferating approach in Social Media and E-mail Marketing is, “Hmmm… If even 1% of the people I mislead are interested in the content behind the bogus headline, it’s all gonna be worth it. Population is huge and frustrating 500 people to get 5 sales or followers is simply good math.”

I call these people exactly what they are – Spammers.

The approach of the contemporary marketer is, “My reputation is important, and can be built. If I provide value first, then over time I will gain trust, acceptance, and need in online communities. In a world where advertising has become ignored and people increasingly skeptical, this approach is priceless.

Obviously, it is best to create excellent content worthy of a grabbing headline. If you can’t do that, you should probably skip the headline – or change careers.

Tee Off!

P.S. Thanks for the format Seth, you knocked one out of the park

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