Follow these simple tips to make a huge difference in your closing ratio

Tried and tested methods for closing more Loan Modification deals are based on experience. Our team has helped single person Loan Modification companies grow to 20, 50, and 100+ agents within a short period of time.

We have compiled a list of the top 10 ways to close more deals with Loan Modification Leads:

1. Carefully Choose Who & Where You Buy Your Loan Modification Leads
   Make sure you ask the right questions about the loan modification lead company: How do you generate your loan modification leads? Are your loan modification leads exclusive? Can you post the leads I purchase into a lead management or CRM system?
2. Contact the Lead Right Away
   When it comes to working Internet leads, you need to be fast, quick, hasty, and speedy. Yes, redundancy matters. A lead that sits longer than 5 minutes can drop in contact ratio very quickly. NEVER, NEVER, NEVER let a lead sit idle for any reason. If you’re not working directly on a client then you absolutely need to be contacting the lead immediately. The last thing you want to hear when you call a lead is that they are already working with someone else who responded before you.
3. Customer & Lead Management Tools – Use It or Lose It
   If you are not tracking the progress of your leads then they’re going to fall through the cracks. And when they fall through the cracks forget about getting them back or reaching them. There is nothing worse than spending quality marketing dollars on leads that get put aside. One of our partners, Leads360.com provides a great tool that will get you organized and managing your leads in an efficient manner. If you skip this, you might as well send a blank check to my unemployed step-brother in Idaho. He loves free money.
4. Use Sales Scripts
   With time being so important, make sure you have scripted emails and calls so that you can move things along quickly. Most lead management systems include auto-responders (automatic messages that trigger at a specific time/date and send to your leads) or triggers that can help remind you to stay in contact with a consistent message.
5. Develop Process & Lead Nurturing Workflows
   Don’t just call or email the lead once. All leads have a specific amount of “touches” that should be considered a lifespan. Loan modification leads may need up to 10 touches (phone, e-mail, postcards, etc). Don’t expect a one-call-close. It does happen, but it is rare (unless your sales team are masters). Set up a pattern to follow up with the lead. With Loan Mod leads, you need to be able to follow the client along their thought process and steps.
6. Provide a Value for the Service
   It’s not always about the hard sell. Loan Modification Leads don’t need to be hard sold. Remember these are people that are looking for help & understanding – not thug-like pressure and hard bargains.
7. Create a Web Presence
   Getting your business website presence is critical. Most consumers are savvy enough to look up a company website before giving payment information. They will start with your primary business website. This will help with providing credibility for you and your service. They may even go so far as too look up BBB (Better Business  Bureau) and other credibility/complaint websites to see if others have commented on your services.
8. Follow-up With Each Open Lead – Never Stop Until They Ask
   A lead’s personal and financial needs change with time. Following up with the lead consistently will keep your name and brand in front of the lead. This helps by linking your personal touch, professionalism, and company to anything they hear related to Loan Modifications. If they need you, they will call. If a friend needs a loan modification, they will refer you. Keep it professional, personable, and available.
9. Never Stop Until They Ask
   Very similar to #8 above, keep the message clear and direct. Your brand will carry on long after your initial conversation. Referrals are always a great way to take a lead price and cut it in half. Look at the big picture: If you spend $33 per lead, but get 2 referrals out of that original lead, your cost becomes $11 per lead. This is a great way to drive marketing costs below market value pricing.
10. Finally – Keep them Interested
    We’re often surprised by the amount of sales reps that expect to close a deal after reciting a dry and drab script or standard pitch. Some of the most successful sales reps at Lead Research Group are able to involve the customers by retelling a story that fits the cause. Successful campaigns are great to brag about, but failures coupled with solutions show great promise. As long as you fail, don’t fail to learn from it. Our sales reps have vast experience in a variety of campaigns and methods to make lemonade out of lemons.

With a consistent effort, and a high quality Loan Modification Lead Source like Lead Research Group, you will reach and explode past your business goals. Consistent effort = Consistent Rewards. Our goal is to provide the tools and scripts that allow you to work smarter, not harder.

Give us a call to find out how to close more deals today! (800) 884-8371